Industry Leader in User Testing
I was responsible for Masabi being an early adopter of Maze, now the leading UX testing tool. As a result, we made user testing so much easier, quicker and reliable to validate our designs and to understand our users better.
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I was invited to be one of their featured creators and have hosted design showcases for them.
I was featured on Maze.com
Maze: voted #1 in UX Survey 2022
Excerpts from the blog and video
#1:
Better Adoption Rates
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We used Maze to A-B test our hypothesis that a 'Guided Walkthrough' style onboarding for push notifications is a far better pattern that without.
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We ran this test at Design stage well in advance of it being developed and launched.
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Our results indicated nearly 125% increase adoption
#2:
Better Decision Making Through Remote Testing
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We used Maze to validate different options and choices of design to ensure we get the most usable and enjoyable design
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These tests were run remotely and internationally despite being in lockdown for COVID-19
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Results led to more satisfactory experiences for our users and clients
I am also a keen mentor
Giving back to the UX Community
Mentoring people in the industry
Apart from the public leadership experiences above, I am a huge believer in mentorship and have contributed as a mentor in various networks such as Black Valley and BESEA.D (British, East and South East Asian Designers).
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I have helped several menteed obtained their first jobs in the industry and continue to enjoy mentoring others.