Increase profitability
My designs produces higher revenue streams by:
-
Increasing customer satisfaction
-
Improving product market fit
-
Creating efficient and optimal user experiences
Roadmap at Masabi: Growing the business with design
Multi Platform Designs
Challenging Design Problems
Accessibility is a must
Our transport agency clients cater for a diverse range of public transit users and therefore accessibility needs were at the forefront of all our designs.
White Label App
Masabi's goal is to be a SaaS platform for public transit fare collection and mobility services. At the crux of this is a highly configurable white label app that deploys a single code to all our clients but configured to look like their individual corporate branding
Evolving Product
The original use of Masabi's products were designed for purchasing tickets but evolved over time as features like contactless payments, pay as you go and barcode tokens were built.
International users
Apart from requiring to cater for different languages, we needed to also consider differrent UX implications due to languages and cultural differences.
Key Achievements
Success at Arkera led to startup being bought out
Key Achievements
And at Goldman Sachs
Contributing to the bottom line through a variety of projects. Here are some examples:
(Note: Designs can not be shared due to strict confidentiality agreement)
Bloomberg TradeBook
Bloomberg's Institutional firms access Goldman to Sachs’ execution platform (5 week effort -> multi million USD revenue)
Liquidity Management
First foray into UX Design with learning through observation and courses to solve Goldman's Liquidity problem space
Client Facing Projects
Project managed several feature launches for clients that resulted in more commission revenues